The Video Divide

Swipe Past or Stay Impressed?

Let’s set the scene: you’re scrolling... One second, it’s a generic "this"; the next, it’s a quick "that", all shot on someone’s phone. Swipe, swipe, swipe. Then suddenly, a striking, cinematic video appears. For the first time in minutes, your thumb hovers, frozen. This is the difference between fast and forgettable content and high-impact commercial video. Both have their place, but understanding when to use each is key to elevating your brand.

A high spec, commercial interview set up for our Smoke Free video campaign.

The Case for Social Media Snippets

There’s no denying the power of a quick, relatable video shot on a phone. It’s raw, it’s real, and it connects. These videos feel like a friend sending you a message, and that’s why they work so well on platforms like Instagram and TikTok. They’re fast to produce, cost-effective, and they thrive in the ever-moving algorithmic chaos. Especially when shot well.

Making the most of phone filming!

But, they’re made to be disposable. Their lifespan is as fleeting as the swipe that propels them forward. They serve their purpose, momentary engagement, a quick laugh, or a passing “like.” For brands, this kind of content can be gold for building day-to-day relevance. But for a long-lasting impact? That’s another story.

The Power of Cinematic Campaigns

Then we have the larger spec commercials - the polished, purpose-driven videos shot on cinema cameras. These videos don’t scream for attention; they attract it. They’re designed to linger in the minds of viewers, creating an emotional connection that goes deeper than a fleeting double-tap.

When done well, these videos embody storytelling at its finest. Every frame is meticulously composed, every soundbite carefully considered. These aren’t just videos; they’re essentialy mini TV documentaries, or films, meant to resonate long after the first view. Think brand campaigns, product launches, or company overviews, moments where your message needs to stand the test of time.

So, Which Should You Use?

It’s not about choosing one over the other. It’s about understanding the role each plays. Social media videos are perfect for staying on the pulse of trending culture. They keep your brand approachable and present in the everyday lives of your audience.

Cinematic campaigns, on the other hand, are about creating legacy. They’re the videos your audience remembers six months later, the ones they associate with your brand values and vision. The flagship video which dictates all of the social media videos around it!

Oxford House Video Agency - Here to Bridge the Gap

At Oxford House, we create the cinematic campaigns, the video campaigns that hold attention, that leave a mark. From product launches to brand-defining narratives, we’re about producing videos that last. But we also understand the importance of everyday social media content, which is why we offer a training programme for marketing teams that find themselves needing to shoot and post more regularly.

Whether you’re swiping or staying, your video strategy matters. Let’s make it count. Explore our services or check out our training programme.

AI's interpretation of this blog post, prompted to be a pencil sketch.

The above was written by AI, having been prompted and edited by Freddie.